If footballers use it, it much be pretty manly, right? Well, maybe. A hair care brand has become a sponsor of a football team, apparently for the first time. Whether this is a reflection of the ''metrosexualisation'' of the AFL (League players would be inappropriate brand ambassadors, surely!) or of men's general fascination with their hair is debatable. Perhaps it's simply commonsense marketing by Matrix Men hair care, part of the L'Oreal group: Matrix is hooking up with the Richmond Football Club, which has some 30,000 members and drew 900,000 people to its matches last year.


Read on... (http://blogs.theage.com.au/lifestyle/beautybeat/archives/2008/02/hair_balls.html)

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This makes perfect sense to me. My brother is a footballer and I have several AFL players who are close friends and they are all totally anal about their hair! They use a ton of product to get there hair sticking up in all the right places and spend an extrodinary amount of time standing in front of a mirror tweaky their do!!

I love Matrix products by the way!